It is often useful for companies to know who their customers are and how they became customers.
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It is often useful for companies to know who their customers are and how they became customers. In a study of credit card use, random samples were drawn of cardholders who applied for the credit card and credit cardholders who were contacted by telemarketers or by mail. The total purchases made by each last month were recorded. Can we conclude from these data that differences exist on average between the two types of customers?
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Related Book For 
Statistics For Management And Economics Abbreviated
ISBN: 9781285869643
10th Edition
Authors: Gerald Keller
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