Question: Its click through rate measures the number of visitors to a
Its click-through rate measures the number of visitors to a website who actually click on the ads. Industrywide, it’s not good, and in 2010, Facebook’s click-through rate was below the industry average. What about you – do you click-through? What does it take for you to venture away – even temporarily – from a host site when you’re online? What can a company like Facebook do to improve its click-through – and its advertising revenues?
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