Jackson Peterson has launched a firm selling swimming pool supplies. Most of his clients are local swimming pool builders and smaller firms that serve homeowners and a few businesses by cleaning their pools on a regular basis. Although Jackson’s firm is generating a reasonable amount of business, cash flow is a problem. A main reason for this, he thinks, is that most of his customers are struggling to have enough cash on-hand to operate. In listening to Jackson, you determine that factoring might be a way for him to raise cash for his business. When you mention this possibility to him, he looks puzzled and says: “I do not know what you are talking about. What is factoring and why should I consider using it?” How would you respond to Jackson?
Answer to relevant QuestionsTo what degree do you believe Kickstarter itself is a successful start-up? Kickstarter is not the first crowdfunding platform, yet it is the most successful. List five reasons that you believe account for Kickstarter’s success. How does an entrepreneur establish a “relationship” with an influential blogger? Contrast cost-based pricing and value-based pricing. If you decided to start a small business consulting service in Columbus, Ohio, how would you approach the following topics: market segmentation, selecting a target market, and developing a positioning strategy?
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