Jackson Reed, a friend of yours, just told you an interesting story. He was at his parents’ house over the weekend. While there, his father saw your entrepreneurial textbook lying to the side of your backpack. He looked through the book and spent a bit of time studying Chapter 3. After doing so, he said to Jackson, “When you were growing up, I started and sold three successful businesses and never completed a feasibility analysis. What do you think the authors of your text would say about that?” What would you suggest that Jackson say in response to his father’s request?
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