Jacobson Companies, headquartered in Des Moines, Iowa, describes itself on its Web site as a “can do” third party logistics company. The company is indicative of the new breed of logistics services firms that can do it all. If a company, whether a manufacturer, wholesaler, retailer or other type of firm, needs logistical help, they can find “one-stop shipping” for logistical services if they deal with 3PL firms. Along with the avail- ability of an almost unlimited range of services, is the capability of many 3PLs to custom tailor the logistical services they provide to fit the particular needs of their clients. Why do you think 3PLs have become such an important type of facilitating agency in market channels? Do you expect this trend to continue?
Answer to relevant QuestionsHow does the impact of the environment on channel strategy differ from other major strategy areas of the marketing mix? Discuss the basic legal implications associated with the policies of dual distribution, price discrimination and vertical integration through acquisitions and mergers. Technological changes, though continual, do not occur evenly or predictably over time. Discuss the implications of this statement for channel management strategy. In mid-2009, a class action lawsuit was launched against Babies “R” Us, a division of Toys “R” Us, as well as five manufacturers from whom Babies “R” Us purchased baby products for resale in its stores. The suit ...Discuss the distinction between conflict andcompetition in the marketing channel.
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