Janet Oliver, owner of a mid-priced dress shop notes, My pricing objectives are simple: I just charge

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Janet Oliver, owner of a mid-priced dress shop notes, "My pricing objectives are simple: I just charge what my competitors' charge. I'm happy because I'm making money." React to Janet's statement.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:54 AM

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Janet Oliver, owner of a mid-priced dress shop notes, My pricing objectives are simple: I just charge

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This may not be the best strategy because Janet real...View the full answer

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