We are looking for a Digital Marketing And Social Media Manager to help support overall marketing strategy and operations at SolutionInn. You will anticipate and analyze the conversion funnel performance. You will creating and planning a variety of PPC campaigns across a range of digital channels. You will partner with the marketing, product, and technical development teams to guide key decisions based on your analyses and insights. You will work with data, analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPC campaign. You will present recommendations for effective user acquisition/retention to key marketing and other stakeholders. Working with other team members, you will balance multiple analytics efforts with leveraging innovative problem-solving methods to deliver key insights that drive new user growth, longer retention and better student experience.

Job Responsibilities

• Plan, create, and execute a diverse range of PPC campaigns across different digital channels.
• Monitor and optimize existing PPC campaigns to ensure maximum performance and ROI.
• Develop and implement social media strategy and campaigns to increase brand awareness and uplift brand equity.
• Create and curate engaging content for all social media channels, including Facebook, Instagram, Snapchat and TikTok.
• Devise social media marketing campaigns aligned with business objectives and brand identity.
• Provide creative input for advertising templates and content to drive engagement.
• Analyze and produce comprehensive reports on campaign performance, drawing actionable insights for improvement.
• Regularly update website content, marketing materials, ads, social media, and emails to maintain relevance and alignment with marketing strategy.
• Implement, launch, and optimize PPC campaigns to reach target audiences effectively.
• Collaborate with senior team members from various departments to generate valuable marketing and branding strategies.
• Identify potential revenue opportunities and contribute to strategic planning.
• Conduct in-depth competitor research to stay ahead of industry trends and developments.
• Establish key performance metrics to measure the success of marketing initiatives.
• Develop and maintain a strong brand image to attract customers to our products and services.

Skills Required

• Proficiency in PPC marketing and understanding its integration into broader digital marketing strategies.
• Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
• Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
• Knowledge of predictive modeling, forecasting, and multivariate regression analysis is a bonus.
• Strong communication skills, both written and verbal, to effectively convey marketing messages.
• Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
• Proven budget management skills to ensure cost-effective marketing efforts.
• Social media handling experience with a keen understanding of various platforms and their audiences.
• Attention to detail to curate engaging and relevant content for social media channels.
• Ability to stay updated on social media trends, tools, and applications for continuous improvement.
• Proficient in data analysis and reporting for informed decision-making.

Required Qualifications

• Bachelors degree in Marketing or Management Sciences field required.

Job Experience

• At least 3 years of similar work experience is required.
• Google AdWords Certified will be preferred.

Other Benefits

• Mobile Allowance.
• Paid Time Off.
• Travel Allowance.
• Bonuses.
• Entertainment Allowances.
• Grocery Allowance.
• Gym Allowance.

Job Working Hours

10 AM to 7 PM (Mon-Fri).

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.