SEO Expert

Description:

A large student community is available on facebook and other social media. We are seeking a part time marketing officer for managing and increasing Clients and Freelancers community engagement on our different social channels..

Responsibilities:

• Should have knowledge about CPC and optimized keywords selection without using keyword planner in ADWORDS.
• Design and develop ADWORDS campaign from scratch.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, and Bing.
• Manage and maintain updates for large keyword lists and they must be coherent with the landing page.
• Optimizing copy and landing pages for search engine optimization
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display network.
• Device keywords according to the services the website is providing.
• Must have complete knowledge of Display network placement lists on AdWords
• Must be proficient in generating weekly analytical reports including major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and evaluate search results and search performance across the major search channels.
• The role will involve extensive research (Keyword, competitors, customers). It will also involve use of SEO tools like AHREFS, MOUSEFLOW, Google Analytics and Google webmaster
• Keep posting new ideas or company’s new features on Facebook page in consultation with social media analyst
• Conduct keyword research on competitors' sites to determine effectiveness.
• Identify the least expensive but most powerful and profitable keywords for the freelancing services.
• Understand the importance of internal links and the ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links.
• Determine relevant improvements for landing pages or blogs that will enable search engines' ability to recognize both purpose and information
• Creating effective ranking strategies especially for Google.
• Keep referencing different articles on Wikipedia.
• Create a strategy to build natural backlinks.
• Must have burning desire to post our articles on Wikipedia and Forbes.
• Must have experience in writing a blog using WordPress
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Knowledge, Skills and Experience:

• Must have four year bachelor's degree in Marketing or a minimum of one to three years of web experience is required for the SEO Specialist position, including knowledge of HTML, CSS, programming language and blogging.
• Strong technical abilities are the most essential skill for an SEO specialist, as their primary focus is utilizing web marketing strategies to increase an organization's online presence.
• SEO specialists will need a broad range of technical skills, including programming in HTML, data mining software like Google Analytics, and marketing software like Google AdWords.
• They should have strong analytical skills in order to determine the effectiveness of marketing strategies, as well as analyzing competitors' websites.
• Excellent communication skills are needed to collaborate with other creative personnel to develop streamlined messages across multiple mediums.
• Along with excellent communication skills, SEO specialists will also need creativity to develop effective messages intended to generate web traffic and customer interest.

How to apply

Please submit a resume that shows your experience as it has prepared you for this role, and a link to your portfolio.

Job Type: Full-time

Required education: Bachelor's