Johnson & Johnson is currently competitive in the surgical stent market (a device inserted surgically in an artery to enable blood flow). Perform an Internet analysis of the stent market indicating past and current unit sales levels and forecasts for 2006-2010.
Answer to relevant QuestionsSamsung Electronics is one of the top producers of cell phones. Draw from Internet sources to prepare an analysis of the global cell phone market. Under what product and market conditions is the end–user customer more likely to make an important contribution to product–market definition? Outline an approach to competitor evaluation, assuming you are preparing the analysis for a regional bank holding company. The real test of a segment formation scheme occurs after it has been tried and the results evaluated. Are there ways to evaluate alternative segmenting schemes without actually trying them? Visit one of the websites discussed in Exhibit 4.3. Discuss how the website may be useful to a company in its CRM initiatives.
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