Joshua Sherman, who lives near Vancouver, Canada, is preparing to pitch an idea for a social gaming Web site to a group of angel investors. The site has some new and novel aspects to it. He made a practice presentation in front of his advisory board, and one question that an advisor urged him to prepare for is “If you’re successful, what’s to prevent Facebook from launching a similar product?” Joshua frowned, and said he thinks it’s unlikely he’ll be asked that question. What do you think? If you were Joshua, how would you prepare to answer that question?
Answer to relevant QuestionsJackson Peterson has launched a firm selling swimming pool supplies. Most of his clients are local swimming pool builders and smaller firms that serve homeowners and a few businesses by cleaning their pools on a regular ...Do you think Kickstarter is a viable alternative to raising equity funding or debt financing? If so, under what circumstances? Although the concept of selecting a target market and establishing a unique position is not specifically mentioned in the feature, what do we learn about these two topics from JCPenney’s miscues? Describe the difference between a core product and an actual product. Reread the Opening Profile. After doing this, make a list of all the things that you think that Megan Cox and Miguel Salinas have done right in building an effective marketing program for Wink Natural Cosmetics.
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