Judy Gomez, head of marketing for Wildlife Treasures, Inc., has been informed by the board of directors
Question:
a. Suggest a suitable survey method for the study and justify your answer. Ms. Gomez believes that a possible remedy to the company's stagnant sales performance may be an entry into foreign markets. Because Wildlife Treasures has received some unsolicited inquiries from European tourists, she feels that a market may exist in Europe for its specialty goods.
b. Given the restraints of the study, how can Ms. Gomez conduct a survey to determine potential markets across Europe?
c. Ms. Gomez would like to utilize the company's recently updated computer system for the marketing research study. What features would need to be available in order to use the computer system for this purpose?
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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