Kelly Andrews has developed a new line of jewelry, which has created some positive buzz among friends and some business stores in her local community. When asked by a reporter, “Where do you plan to sell your jewelry?” Kelly said, “Hopefully everywhere—jewelry stores, Target, Wal-Mart, gift shops, online, through catalogs, and a dozen other places.” Write a critique of Kelly’s approach.
Answer to relevant QuestionsUbersense is the subject firm described in the “You Be the VC 5.2” feature (from Chapter 5). Reread the feature. What types of public relations activities, from among those considered in this chapter, would you recommend ...Discuss the things that Rodan and Fields learned, prior to meeting Guthy Renker, that persuaded them that infomercials were the best way to sell Proactiv. If Proactiv hadn’t developed infomercials in partnership with Guthy ...Briefly comment on how both sides handled the dispute. What distinguishes intellectual property from other types of property, such as land, buildings, and inventory? What information does not qualify for trade secret protection? Make your answer as thorough as possible.
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