Kickstarter is not the first crowdfunding platform, yet it is the most successful. List five reasons that you believe account for Kickstarter’s success.
Answer to relevant QuestionsCities are able to set up Kickstarter pages that list all the active Kickstarter projects from their community. For example, the Kickstarter page for Oklahoma City, Oklahoma is available at ...Although the concept of selecting a target market and establishing a unique position is not specifically mentioned in the feature, what do we learn about these two topics from JCPenney’s miscues? What are the four elements of a firm’s “marketing mix?” Explain the importance of market segmentation. What are several ways in which markets can be segmented? How should a firm go about constructing a product attribute map?
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