Kraft Foods Group Brands LLC (Kraft) is a well known manufacture of food products sold in more than 15,000 grocery stores located throughout the United States. Many of its packaged cheeses that are sold in outlets are available under Kraft’s trademarked “Cracker Barrel” label. Kraft has been selling cheeses in grocery stores under the Cracker Barrel trademark for more than 50 years. Cracker Barrel Old Country Store, Inc. (CBOCS), operates a well known chain of more than 600 low price restaurants. On learning that CBOCS planned to sell a variety of food products in grocery stores under the logo “Cracker Barrel Old Country Store,” Kraft filed a lawsuit for trademark infringement. Kraft argues that consumers will be confused by the similarity of the names and alleges that it will be hurt financially. Kraft filed for an injunction to prevent CBOCS from selling product containing the “Cracker Barrel” name in grocery stores. Will CBOCS’s use of the Cracker Barrel name on the food products it proposes to sell in grocery stores infringe on the Kraft’s Cracker Barrel trademark? Kraft Foods Group Brands LLC v. Cracker Barrel Old Country Store, Inc., 735 F. 3d 735, 2013 U. S. App. Lexis 23124 ( United States Court of Appeals for the Seventh Circuit, 2013)
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