Kraft will split off its global snack business this year, naming it Mondelez International. The name came from a massive name suggestion program from Kraft employees, involving more than 1,700 names by more than 1,000 Kraft employees over a five-month process. The name plays on the connotation of “delicious world.” How would you design this process to ensure that viable names were produced?
Answer to relevant QuestionsP&G announced May 28, 2009 that it would move its IAMS pet food division from Vandalia (OH) to Mason (OH). The move affected 240 workers, which were offered positions to join the 2,000 workers already occupying the pet food ...Distinguish between structured, semistructured, and unstructured interviews.Compare the advantages and disadvantages of the survey to those of observation. Under which circumstances could you make a case for using observation?Using Exhibit 8-3, identify the type of study described in each of the Snapshots featured in this chapter.You are asked to develop an experiment for a study of the effect that compensation has on the response rates secured from personal interview subjects. This study will involve 300 people who will be assigned to one of the ...
Post your question