Question

Label each of the following as a cannibalization effect, enhancement effect, or neither. Explain your answers.
a. A computer manufacturer seeks to produce a high quality engineering work station, thinking that consumers will believe the firm's standard PC products will also be of higher quality.
b. An airline offers taxicab service to and from the airport.
c. A gas station adds service bays and a small convenience store.
d. A mainframe computer manufacturer begins to sell personal computers.
e. A snack food manufacturer starts marketing a new line of fat-free snacks.
f. A firm seeks to export its products to foreign countries


$1.99
Sales0
Views77
Comments0
  • CreatedMarch 27, 2015
  • Files Included
Post your question
5000