Lee McNeely told Hardee’s officials that he was interested in purchasing multiple restaurants in Arkansas. A Hardee’s officer assured him that any of the company-owned stores in Arkansas would be available for purchase. However, the company urged him to open a new store in Maumelle and sent him a letter estimating first-year sales at around $800,000. McNeely built the Maumelle restaurant, but gross sales the first year were only $508,000. When McNeely asked to buy an existing restaurant, a Hardee’s officer refused, informing him that Hardee’s rarely sold company-owned restaurants. The disclosure document contained no misstatements, but McNeely brought suit alleging fraud in the sale of the Maumelle franchise. Does McNeely have a valid claim against Hardee’s? Apart from the legal issues, did Hardee’s officers behave ethically? What Life Principles were they applying?