Licensing the brand name and symbol is an important source of revenue for Harley. What types of products do you think do not fit with the Harley image and therefore are not good candidates for licensing by Harley? Develop a list and discuss your selections.
Answer to relevant QuestionsWarranties and service agreements play in important role in communicating a company’s willingness to stand behind its products. Research the warranty coverage and how well the Harley dealership network stands behind the ...Review Exhibit 9.5 and the accompanying discussion on search, experience, and credence attributes of offerings. a. Why are the types of offerings on the far right side of the continuum – professional services – difficult ...Pricing against competitors is common. Yet, the approach carries some significant problems. a. What are the advantages of competitor-based pricing? b. What are the risks of using competitor-based pricing exclusive of other ...How aggressive should Apple be in making sure its suppliers follow strict labor rules and policies? Should the company enforce U.S. labor standards or simply the standards of the local country? 1. Should Creston Vineyard use a push or pull strategy in its channels? 2. Describe Creston Vineyard's distribution intensity strategy.
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