Lifestyle segmentation has many potential advantages. Your text discusses how lifestyle segmentation has been used by the

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Lifestyle segmentation has many potential advantages. Your text discusses how lifestyle segmentation has been used by the cruise industry by citing Royal Caribbean and Regent Seven Seas as examples. Go to the home pages of three additional cruise lines and discuss how each uses lifestyle segmentation?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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