List all the products/services you have seen lately that are promoted as new, different, improved or otherwise changed from what has been available before. What percentage of these are actually me-too products? Identify the differential advantages these companies believe they have over the competition.
Answer to relevant QuestionsWhy do owners and manager of small businesses spend so much time on issues of pricing? 1. How did Dongzhou Gongbu “discover” his new product? 2. What was his “total product”? 3. How did this help him with his pricing strategy? 4. How might he use this in advertising? 5. Can you think of another product ...If you were consulting with a small firm, what advice would you give to the owner on how to write a press release? What specific tips would you give him or her on ways that they can generate publicity for the small business? Niewulis’ original intent was to market to major sports stores, how would you describe the market he finally targeted? Is there a commonality? How could you segment your carwash market? Brainstorm as many different ways as possible. (Remember: some of the most successful businesses are those who have found unique ways to segment and reach a particular market.)
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