List and describe the various tactics that are commonly used for fund-raising.
Answer to relevant QuestionsWhich concepts of publicity and public relations practiced by P.T. Barnum should modern practitioners use? Which should they reject?Name and briefly describe the five major historical themes of public relations through the centuries. What is the concept of “pay for play”? Who’s more ethical: the public relations person who offers the cash, or the journalist who accepts it?Name and describe the five job levels in public relations.A form of crowd sourcing is fund sourcing. How does this work?
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