List and discuss the key characteristics of organizational buying that make it different from consumer buying.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 12, 2013 05:41 AM

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List and discuss the key characteristics of organizational buying that make it different from consumer buying.

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There is a great difference in consumer buying beh...View the full answer

Marketing The Core

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