List and explain the key cultural areas that an international manager must be prepared to address. Comment

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List and explain the key cultural areas that an international manager must be prepared to address. Comment on the following statement in terms of how to correct this common situation: "Lack of cultural knowledge as well as expertise in doing business abroad and in specific export markets is a key barrier to trade and a key problem international marketing managers must address." Discuss.
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Intermediate Accounting

ISBN: 978-1119048541

11th Canadian edition Volume 2

Authors: Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield, Nicola M. Young, Irene M. Wiecek, Bruce J. McConomy

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