List at least four ways that recent technological advances have advanced the use of qualitative research. Explain your choices. Do you know any even newer ways that technological advancements could provide data in the form of text of picture messages? Can you think of a way that SMS text messages or MMS messages might provide qualitative input?
Answer to relevant QuestionsComment on the following remark by a marketing consultant: “Qualitative exploration is a tool of marketing research and a stimulant to thinking. In and by itself, however, it does not constitute market research.” Define probing. Describe an illustration of the way probing might reveal ideas for a new product or a product improvement in the grocery or fast-food industry. Do you believe it is ethical for an employer to mine social networking sites for personal information about employees? Does it matter if the information refers to behavior solely away from work or that is somehow tied to ...Try to find the U.S. market share for the following companies using less than 30 minutes to do so: • Home Depot • Burger King • Marlboro • Google • Was this task difficult? If so, why do you think it is this ...What are the advantages and disadvantages of e-mail surveys? What are situations when they may not be appropriate?
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