List at least one research obligation for research participants (respondents), marketing researchers, and research clients (sponsors).
Answer to relevant QuestionsIdentify a research supplier in your area, and determine what syndicated services and other functions are available to clients. What problems do marketing research directors face in their roles as managers? What is laddering? How might it be used in trying to understand which fast-food restaurant different segments of customers prefer? Define probing. Describe an illustration of the way probing might reveal ideas for a new product or a product improvement in the grocery or fast-food industry. What questions should a researcher ask about secondary data in deciding whether or not the data are useful?
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