List four ways that publicity activity is evaluated. What, if any, are the drawbacks of each one?
Answer to relevant QuestionsWhat are the advantages of systematic tracking and content analysis of news clippings?Do you believe that conflict management is one of the most important functions of public relations? Why or why not?Public relations practitioners are cautioned not to think of audiences as monolithic, but very diverse. Why?Why is the senior audience so important in the United States? What are some of the characteristics of this audience?Give an example of “misappropriation of personality”?
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