List several media that might be effective for reaching consumers in a developing nation with low per

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List several media that might be effective for reaching consumers in a developing nation with low per capita income and a high level of illiteracy. Briefly discuss the limitations and advantages of each medium you suggest.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:37 AM

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List several media that might be effective for reaching consumers in a developing nation with low per

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In general radio is likely to be an important media alternative in a developing nation with low per ...View the full answer

Essentials of Marketing

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