List six desirable characteristics of advertisements in recessionary times.
Answer to relevant QuestionsWhy are so many firms raising their dividend payout amounts? Is a capacity utilization rate of 50 percent good? Why? Why do you think production/operations managers are often not directly involved in strategy-formulation activities? Why can this be a major organizational weakness? Do you agree or disagree with RBV theorists that internal resources are more important than external factors for a firm in achieving and sustaining competitive advantage? Explain your and their position. Discuss how the nature of advertisements have changed in the last few years.
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