List three types of social power, giving an example of each.
Answer to relevant QuestionsWhich tend to influence our behavior more: large formal groups or small informal groups? Why? What is an age cohort, and why is it of interest to marketers? Some industry experts feel that it is acceptable to appropriate symbols from another culture even if the buyer does not know their original meaning. They argue that even in the host society there is often disagreement about ...Why is it difficult to identify consumers in terms of their ethnic subculture membership? Who are acculturation agents? Give two examples.
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