Listed below are several reasons an organization might pursue sustainability initiatives. Classify each reason as either: Reducing costs, Creating new revenue streams, Reducing risks, Increasing and retaining market share, or Attracting capital.
a. Air France- KLM strives to keep its top spot in the Travel & Leisure sector in the Dow Jones Sustainability Index (DJSI); many institutional investors will only invest in companies listed on the DJSI.
b. Johnson & Johnson ( J & J) experienced a significant increase in the number of non-compliance notices it received in a recent year. As a result, J & J has increased sustainability training throughout the company and has increased management attention on sustainability processes.
c. The cleaning product company Method produces a dish and hand soap made with plastic trash recovered from the Pacific Ocean.
d. Jiangsu Redbud Dyeing Technology in China, a supplier to Walmart, had to go green as a condition of continuing to be part of Walmart’s supply chain.
e. The architectural firm of Perkins + Will recently retrofitted its 25- year- old office ­building to the LEED platinum level, achieving the highest score ever for a LEED ­platinum building in North America.