Listed here are five different aspects of a questionnaire to be designed for the crafts guild of Maui, Hawaii. It is to be administered by personal interviewers who will intercept tourists as they are waiting at the Maui Airport in the seating areas of their departing flight gates. Indicate a logical question flow on the questionnaire using the guidelines in Table 8.3.
a. Determine how they selected Maui as a destination.
b. Discover what places they visited in Maui and how much they liked each one.
c. Describe what crafts they purchased, where they purchased them, when they bought them, how much they paid, who made the selection, and why they bought those particular items.
d. Specify how long they stayed and where they stayed while on Maui.
e. Provide a demographic profile of each tourist interviewed.

  • CreatedAugust 06, 2015
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