Question: Locate a person who is about to make a major
Locate a person who is about to make a major purchase. Ask that person to make a chronological list of all the information sources consulted before` making a decision. How would you characterize the types of sources used (e.g., internal versus external, media versus personal, etc.)? Which sources appeared to have the most impact on the person’s decision?
Answer to relevant QuestionsPerform a survey of countryoforigin stereotypes. Compile a list of five countries and ask people what products they associate with each. What are their evaluations of the products and likely attributes of these different ...Describe the relationship between a consumer’s levels of expertise and how much he is likely to search for information about a product. Read several romance or action novels to see if you can identify a cultural formula at work. Do you see parallels among the roles different characters play (e.g., the hero, the evildoer, the temptress, etc.)? Define a cultural gatekeeper, and give three examples. What is the trickle-down effect? List some reasons why it is no longer as valid as it used to be.
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