Locate a recent SMRB or MRI publication in your library, and select a product large numbers of consumers use (soft drinks, cereal, candy bars, etc.). Pick out the index numbers for the 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older age categories. Show how the index numbers were calculated. Also, identify some magazines that would be especially suitable for advertising to the heavy users of your selected category.
Answer to relevant QuestionsWith the following data, fill in the empty blanks. Total ’000 A ’000 B % Across C % Down D Index All Adults 18–24 25–34 218,289 28,098 39,485 35,144 6,285 10,509 16.1 100.0 100 Examine a copy of the most recent Spot Radio Rates and Data available in your library and compare the advertising rates for three or four of the radio stations in your hometown or university community. From the perspective of an advertiser for a low-involvement packaged goods product such as cereal, compare and contrast the strengths and weaknesses of the two forms of search engine advertising: keyword-matching versus ...Assume you are a direct marketer of a line of merchandise imprinted with the logos of major universities. These items are targeted to the fans and supporters of university athletic programs. Detail how you would compile an ...Assume that in Canada there are 14 million TV households. A popular TV program, Hockey Night in Canada, aired at 6 p.m. and had a rating of 5.7 and a 10 share. At the 6 p.m. airtime, how many TV sets were tuned into this or ...
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