Question

Locate foreign ads at sites like japander.com in which celebrities endorse products they do not pitch on their home turf. Ask friends or classmates to rate the attractiveness of each celebrity, then show them these ads and ask them to rate the celebrities again. Does the star’s “brand image” change after it is paired with cheesyads? Based on these results, what advice would you give to a manager who has to choose among endorsement offers for a famous client?


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  • CreatedJuly 11, 2015
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