Logistics is much more than simply shipping products to customers. Explain.
Answer to relevant QuestionsWhy might it be necessary to sell the channel members on a proposed logistics program? What kinds of appeals might be used? What is the essential role of logistics in the channel? Explain. Barnes & Noble introduced its electronic book reader, the Nook, in mid-October 2009. Within days it became Barnes & Noble’s fastest selling product. In fact, sales were so good that Barnes & Noble announced in mid-November ...Explain why the evaluation of channel member performance is (or is not) just as important as the evaluation of employees working within the firms. What kinds of questions should the channel manager seek to answer in appraising the general growth prospects of channel members?
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