Look back to the chapter on qualitative research and find the definition for ethnography. Why is observation such a big part of this important qualitative research approach?
Answer to relevant QuestionsWhat is an MRI device and how can it be used in research studying advertising effectiveness? What is the difference between direct and contrived observation? The idea of non spurious association was introduced in Chapter 3. How does a confounding variable affect whether an association is spurious or non spurious? Consider the information in the chapter describing Facebook’s experiments with their own users. Do you see any evidence of such experiments going on today at Facebook, Instagram or Twitter? Would you consider Facebook’s ...In each of the following, identify the type of scale and evaluate it: a. A U.S. representative’s questionnaire sent to constituents: Do you favor or oppose the Fair Tax Proposal? b. How favorable are you toward the Fair ...
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