Look up the responsible business website of a multinational corporation online and find one example for each of the six communication tools highlighted in this chapter.
Answer to relevant QuestionsPrepare a conceptual plan for a social marketing campaign for a desired behavior change of your choice.Browse through the responsible management web-pages of companies that you are a customer of with a special focus on transparency. Detect what information of interest for customers is not provided. Then contact the company ...What is BoP? Describe how it is important to companies in the types of international activity areas.Describe the four phases of accounting and give an example of a typical activity for each phase.Think about the employee and about the community as stakeholders. For each, come up with four main value drivers, similar to the drivers for shareholder value displayed in Figure 15.11.
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