Make a log of all the commercials shown on a network channel shows during a 2hour period. Assign each to a product category and decide whether each is as drama or argument. Describe the types of messages the ads use (e.g., twosided arguments) and keep track of the types of spokespeople who appear (e.g., TV actors, famous people, animated characters). What can you conclude about the dominant forms of persuasive tactics marketers currently employ?