Make a trip to your library. Read the latest annual reports of three different companies that are

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Make a trip to your library. Read the latest annual reports of three different companies that are known for effective marketing (e.g., Coca-Cola, P & G, GE). Identify the strong and weak points of these reports.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:16 AM

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Marketing Research An Applied Orientation

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