Question: Managers of a national retail chain want to test a
Managers of a national retail chain want to test a new advertising program intended to increase the total sales in each store. The new advertising requires moving some display items and making changes in lighting and deco-ration. The changes can be done overnight in a store. How would you recommend they choose the stores in which to place the advertising? Would data from stores that did not get the new advertising be useful as well?
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