Question

Managing a company’s product mix is crucial to the long- term strategy of the company. For retail companies like grocery stores, “loss leaders” are often advertised to entice customers into the store in hopes that, while there, the customer will buy more than just what was advertised. Discuss the ethical implications of this type of advertising from the point of view of the store and the customer.


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  • CreatedMarch 25, 2015
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