Many companies dropped Tiger Woods after his affairs came to light. Most would agree that if a celebrity’s inappropriate behavior tarnishes his or her image, a company is not ethically obligated to continue making that person its public face. But what if something happens to tarnish an image that is not the celebrity's fault? What if Colby Johnson has a career-ending injury, and he no longer generates the same amount of interest? What if his girlfriend is caught having a fling, the paparazzi captures it on film, and in the end Colby looks less “manly”? What if, after playing for several years, his face has taken a beating and he looks less youthful?