Many companies have outsourced their customer service activity to overseas providers, most visibly computer, credit card, and airline companies. The quality issues this kind of outsourcing has created have become known to such a large extent that they are often parodied in the media Discuss why you think companies persist in outsourcing such an important quality-related process as customer service, and what steps these companies might employ to improve the quality of their customer service if they continue to outsource it.