Many mainstream retailers are still hesitant to post customer reviews on their Web sites. If you were

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Many mainstream retailers are still hesitant to post customer reviews on their Web sites. If you were consulting with one of these companies, what arguments would you use to convince management to try them?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:55 AM

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Many mainstream retailers are still hesitant to post customer reviews on their Web sites. If you were

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They may choose to show management examples of other Web sites that have successfully us...View the full answer

Marketing

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