Many marketers assumed that consumers would go for reduced-calorie foods in a big way. While these “light” foods caught on to some extent, they hadn’t yet sold in the large quantities their producers would have liked (with some exceptions). Table 4.3.11 shows the sales levels of some brands of “light” foods.
a. Find the size of the total market for these brands.
b. Find the average sales for these brands.
c. Draw the cumulative distribution function.
d. Your company is planning to launch a new brand of light food. The goal is to reach at least the 20th percentile of current brands. Find the yearly sales goal in dollars.

  • CreatedNovember 11, 2015
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