Question: Many studio executives believe producing a movie that builds on
Many studio executives believe producing a movie that builds on a franchise that has already been established in a different medium, such as comic books and Iron Man or toys and Transformers, reduces the risk of a blockbuster flop. How do you think a character in a popular comic book series or a popular line of toys may influence a ticket sales forecast for a movie based on the character or toy? That is, how would you suggest incorporating that aspect into developing a forecast for the film?
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