Question: Mark Elarton director of marketing wants to reduce the selling

Mark Elarton, director of marketing, wants to reduce the selling price of his company’s products by 15% to increase market share. He says, “I know this will reduce our gross profit rate, but the increased number of units sold will make up for the lost mar-gin.” Before this action is taken, what other factors does the company need to consider?

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  • CreatedApril 07, 2014
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