Marketers have increased their efforts to reach ethnic markets. Explain why this may be occurring. Bring to

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Marketers have increased their efforts to reach ethnic markets. Explain why this may be occurring. Bring to class examples of ads targeted to various ethnic groups.
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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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