Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary

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Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary data? What are possible benefits or drawbacks of using each of these data types?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:31 AM

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Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary

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Primary data consist of information collected for the specific purpose at hand Secondary data consis...View the full answer

Principles of Marketing

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