“Marketers need to be extra sure their product works as promised when they first introduce it.” How does this statement relate to what we know about consumers’ evoked sets?
Answer to relevant QuestionsDescribe the difference between a super-ordinate category, a basic level category, and a subordinate category. Why is it difficult to place a product in a consumer’s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal? What is purchase momentum, and how does it relate (or not) to the model of cognitive decision-making? What is prospect theory? Does it support the argument that people are rational decision makers? List the three stages of a ritual.
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