Marketers need to be extra sure their product works as promised when they first introduce it. How

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“Marketers need to be extra sure their product works as promised when they first introduce it.” How does this statement relate to what we know about consumers’ evoked sets?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:25 AM

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Marketers need to be extra sure their product works as promised when they first introduce it. How

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People are more likely to add a new brand to the evoked set than one tha...View the full answer

Consumer Behavior Buying, Having and Being

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